GDA drive forward with Prestige Car Leasing

GDA Creative Marketing
01st September 2017 | News

ONE of the UK’s original prestige car leasing specialists has appointed Sheffield GDA to rebrand the business and provide ongoing marketing support.

Morgan Highfield & Land, the Sheffield based family owned business which was one of the first businesses of its kind when it launched, specialises in the higher-end motoring brands like Audi, BMW, Jaguar, Land Rover and Mercedes-Benz.

The company has chosen GDA to create a new corporate image to coincide with its change of trading name to Prestige Car Leasing. The refreshed identity will go live in the autumn along with the launch of a new website.

The GDA team has also been brought on-board to manage Prestige Car Leasing’s key marketing activity including website conversion, paid search and the development of a stronger social media presence.

“The company has very ambitious growth plans in place and required specialist support in devising the right strategies to deliver this” said GDA Managing Director Alistair Farrant.

"As a company they have enjoyed great success over the years but it is an increasingly competitive market and there was recognition from the directors that the time was right to reposition the business and reinvigorate their marketing activity.

It’s been a fantastic challenge and just the sort of brief that the GDA team relish – working with a brand that is keen to grow and is not afraid to reinvent itself both in terms of their overall look and how they communicate with their customers, using all the latest marketing tools available."

The new brand identity created by GDA

Alex Harvey and Alistair Farrant

Alex Harvey of Prestige Car Leasing with Alistair Farrant, GDA's Managing Director