GDA launches British Orthodontic Society branding

British Orthodontic Society
26th September 2017 | News

Leading Sheffield agency GDA Creative Marketing has created a new brand identity for the British Orthodontic Society.

The society’s brief to GDA was to create a fresh, forward-looking identity which would reinforce their reputation as the leading voice for orthodontics in the UK.

The new identity was unveiled at the 30th British Orthodontic Conference in Manchester on September 14.

The project follows GDA’s successful branding work for the 2015 World Orthodontic Conference in London, the biggest event in the orthodontic calendar.

GDA Managing Director Alistair Farrant said:

"The British Orthodontic Society is a long-standing and respected society and we were delighted to help them create a reinvigorated identity. GDA are building a big reputation within the sector, but branding the BOS itself is the most high-profile project to date"

Alison Murray, Chair of BOS, commented:

"“It is more than twenty years ago since the BOS was formed following the unification of a number of different orthodontic societies. It felt like the right time to refresh the brand we created in 1994 to reflect an integrated, forward-looking Society.”"